Film Image
Is It Sweet? Tales of an African Superstar in New York
Is It Sweet? Tales of an African Superstar in New York
Reggie Rockstone is a celebrity rap musician in Accra, Ghana, where he inspired a young generation of musicians and continues to draw huge crowds. But when he comes to New York to play for the Ghanaian community, he experiences the unexpected struggles and pleasures of life as an anonymous African superstar on the fringes of a cosmopolitan American city.

This film is an experimental documentary built around the spaces, humor, and sounds of African hip-hop music in America. It presents a series of intimate portraits of Reggie and his group of collaborators and friends as they travel, perform, and debate politics, race, and stardom.

IS IT SWEET? Is a follow-up to director Jesse W. Shipley’s LIVING THE HIPLIFE which documents the birth of popular hiplife and Hip-Hop music in Ghana by following Reggie Rockstone’s rise to fame—and in the process examining political and social transformation for a youth generation in Ghana.
“I am struck by how cleverly this film portrays contemporary West African expressive culture. It is especially important because it shows the importance of Pan-Africanism and African Diasporic artistic and political connections to people in Africa.” - Chinua Achebe, Author of Things Fall Apart
Pricing & Ordering
Buyer Type Format Sale Type Price
Higher Education Institutions DSL 1-year License $150.00
Higher Education Institutions DSL 3-years License $300.00
Higher Education Institutions DVD w/Digital File Sale $600.00
Higher Education Institutions Life Digital File Sale $600.00
K-12, Public Libraries & Select Groups DVD Sale $80.00
Click a 'Price' to add an item to your Cart. For information about Educational Streaming, please fill out this form.

Call Us 1 (212) 947-9277
  • Third World Newsreel
  • • 545 Eighth Avenue, Suite 550, New York, NY 10018
  • • Telephone 212-947-9277